Marketing is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to lean the language of more specialized areas of business English, the book focuses on the reading skills and vocabulary development required for marketing.
authentic reading texts from the Financial Times © and other sources
a glossary of specialized language
two “Check Tests” designed to help assess progress
Other titles in this series include:
Accounting and Finance
Working Across Cultures